The comparison among fans loyalty motivations, supportive career and attendance in popular soccer pro-league clubs

The purpose of this study was comparison among of Fans loyalty motivation, supportive career and attendance in Iran’s popular soccer pro league clubs (Persepolis, Esteghlal, Teraktorsazi and Sepahan). The design applied in this research was descriptive-correlation.  The populations were whole pro league soccer fans in competition between Persepolis and Sepahan (with 55000 populations) and Esteghlal and Teraktorsazi (80000 populations).  So according to the Morgan sampling table in fires match 381 fans and in the second one 384 fans were selected and questionnaires distributed among them. Based on review of pervious literature by Jallai, T (2008) questionnaire were used. Questionnaire reliability was confirmed by factor analysis, related masters and professional, and validity in a primary study by Cronbach’s alpha (0.81). The results showed that team interest and club affiliation were two important loyalty motivations and escape and socializing were the least important motivations to fans. Also in rate of important motivations there were significant differences in sense of club affiliation, socialization, escape from reality and normal routine, football knowledge, exciting games, win proxy, club management, the impact of others and non-interest (players, color, name and logo) among clubs Fans. Indeed Persepolis & Esteghlal fans in compare to other teams had a long history (more than 11 years) in supporting (Fandom career) their clubs through different periods. Finally according to the results, it seems that this research could give some guidance for club managers to attract more fans about fans loyalty factors.